your state your control

A woman working in a bright studio with a WHATOOK desk fan.

What took you out of your state?

That question became the beginning of WHATOOK.

BRAND SCENARIOS · URBAN PROFESSIONALS

Discover Your Ideal Cooling State

We live in a world that is constantly changing.
The weather changes.
Our surroundings change.
Our pace of life changes.

An office where the temperature is out of your control. A hot commute that drains your energy. An afternoon when the heat makes focused work harder. Small changes shape how we feel and think, often without us noticing.

Two friends enjoying personal cooling outdoors.

We believe everyone has a state where they feel their best.

We believe everyone has a state where they feel their best. Your state should not be completely defined by your surroundings. While we cannot control every change around us, we can choose how we respond—and how we return to the state that feels right.

A state of focus when creating.
A state of relaxation when enjoying life.
A state of balance through change.

Starting with personal cooling, WHATOOK designs thoughtful products that help people make small adjustments, improve everyday moments and move through the city with greater control.

We cannot control every change around us.
But we can always choose how we respond.
Your state should be shaped by you.

THE BRAND IDEA